As I mentioned in my recent post on the wonderful Prada Foundation in Milan, the same weekend I also visited the Armani Silos. The building was originally used for food storage, hence the name ‘Silos’ and Giorgio Armani decided to maintain the name, as he explained that for him, fashion is as essential to life as food! The large space of 4500 square metres is spread out over four floors and the collection exhibits clothes from the 1980’s to today, as well as a digital archive on the top floor.
The clothes are organised in themes and you start with the Stars and Day-wear section on the first floor, moving upwards to Exoticism, Colour-Schemes and finish with Light and the Digital Archives on the fourth floor. What I really liked about this layout was that it meant you could see how Armani has been influenced by certain things again and again throughout his career. They had grouped together pieces, for example from the 80’s and 2000’s which featured similar exotic fabrics and colours, insects and intricate beading. It was interesting to see how fabrics, cuts and styles have come back into fashion or been updated years later.
Armani is such an iconic brand and for me is the epitome of style! His designs are so perfectly cut and flattering to the body, minimalist and understated but so chic and elaborate at the same time. The Stars section of the exhibition featured a video showing the numerous famous faces who have worn Armani throughout its’ history, from Diane Keaton accepting her Oscar for Annie Hall, to Sophia Loren, Richard Gere and Lady Gaga.
I have a somewhat special love for Armani, as whilst on my Erasmus year in Italy, I completed a six month internship at the company’s production offices in Modena. I was so excited when I was accepted and offered the opportunity, as I absolutely love fashion and it was an experience I will never forget. I learnt a lot and met some amazing people! (Sadly not the man himself!) The main design offices for Armani are of course in Milan and the city is definitely his city! Not only is there the Armani department store, featuring all their lines, as well as a florists, but next door is the Armani hotel! Armani Caffe is a great place too for a light lunch or coffee and cake – they once had an amazing melting chocolate pudding! It was divine! And I have always found the staff in both the Caffe and Department store very friendly and helpful, so don’t be put off by the slightly intimidating style of the place!
Back to the exhibition and luckily for myself and the two friends I went with, Sunday seemed to be a particularly quiet day, so after clearing airport style security, we enjoyed the space almost entirely to ourselves! There were endless members of perfectly groomed and very good looking staff on hand to help…for example when all three of us could not work out how to call the lift…it was too high tech for us! Haha! After we had spent a couple of hours exploring and appreciating all the beautiful clothes, we headed to the Navigli for a walk around the Darsena, before enjoying delicious cocktails at Ugo on Via Corsico.
Another perfect day in the city!